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Getting the most out of Instagram

We know that patient groups’ attitude toward using Instagram varies, which is why we want to explore this popular social media channel in more depth to help elminate any confusion or hestiancy. It’s important to acknowledge both the pros and cons of using Instagram before deciding if it’s the right platform for you and your rare community. Our guide will help you understand how you can use Instagram by sharing a range of examples to help grow your confidence and comfort when using the platform.
Instagram can help your patient group increase its support, reach and impact, so why not give it a go? Our guide will help you establish or improve your Instagram account in one hour or less!

Resource type

Course

Skill level

Beginner

Duration

1 hour

Last updated

January 2024

Resource type

Course

Skill level

Beginner

Duration

1 hour

Last updated

January 2024

What will you learn in this course?

  • Who uses Instagram
  • How your patient group can use Instagram
  • How to create content for Instagram
  • The benefits of using Instagram
  • Ways you can post on Instagram with examples
  • 8 tips to improve your Instagram account
  • Deep dive into Instagram stories, highlights, reels, carousel posts and more!

Who is this course for?

This course is designed for patient organisations who are time-scarce and want to improve their Instagram account in under one hour or less. This course helps patient groups decide if their group should have an Instagram account and gives top tips on how to get the most out of the platform if they decide to use it to raise awareness of their rare condition and organisation.

Resource Content

Hootsuite’s Social Trends 2024 in Nonprofit report
Quick facts
What is Instagram?
Who uses Instagram?
How can you use Instagram?
Should your patient group be on Instagram?
Should my patient group be on Instagram?
What are the benefits of using Instagram?
When should I post on Instagram?
Ways you can post on Instagram
Photos
Pinning posts
Stories
Story highlights
Reels
Instagram lives
Creating engaging posts on Instagram
How to create content for Instagram
8 tips to improve your Instagram account
Tip 1: Use a business account
Tip 3: Use links strategically
Tip 4: Use Instagram stories
Tip 5: Don’t forget to use hashtags and tag accounts
Tip 6: Set up auto-reply Direct Messages (DMs)
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