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Harnessing the power of social media

Social media is a powerful and accessible tool for patient group leaders to tap into.

It provides ample opportunities to assist groups in achieving their advocacy goals.

It serves as a platform for:

 

  • Fundraising
  • Sharing knowledge and experiences
  • Raising awareness about rare conditions
  • Connecting with patients and families worldwide,
  • Discovering new patients

Navigating this digital landscape, however, comes with its challenges.

With the ever-changing nature of social media, it’s often difficult to determine where to direct your efforts so you can have the most significant impact.

This top tip video guide will empower you to navigate social media platforms with confidence, ensuring that your efforts yield meaningful results.

With thanks to:

Costello logo
Sookio provided pro-bono support in the creation of this course.

Resource type

Top tip video guide

Skill level

Beginner

Duration

1 hour

Last updated

July 2024

Resource type

Top tip video guide

Skill level

Beginner

Duration

1 hour

Last updated

July 2024

What will you learn in this course?

  • The different social media platforms and what they are typically used for
  • Top tips on how to create engaging content
  • An activity that gets you thinking about the sort of people you want to reach through your social media activity

Who is this course for?

This course is designed for patient group leaders who do not come from a communications or social media background.

If you’re a social media beginner who is eager to learn the ropes or are seeking tips on how to maximise your social media impact, then this top tip video guide is perfect for you!