Once you have a clear idea of the type of drug you are repurposing, you need to consider how you plan to deliver that drug to patients. There are two major routes to consider:

  • On-label – the drug is prescribed for a condition for which it has received marketing approval
  • Off-label – the drug is prescribed for a condition for which it does not have marketing approval

Each route has its own additional benefits and challenges:

On-label

Pros:

  • Securing marketing authorisation gives a route to reimbursement, uniform patient access nationwide, and likely suggests that there is robust evidence for the efficacy and safety of the drug.

Cons:

  • Obtaining regulatory approval requires a much higher level of evidence and therefore longer and more costly clinical trials.

Off-label

Pros:

  • Off-label drugs tend to be less costly with shorter studies.
  • Less industry input is therefore needed, providing the opportunity to distribute at a low-cost generic drug price.

Cons:

  • These drugs tend to have less evidence of efficacy and monitoring of safety without marketing authorisation.
  • Therefore, their patient access is likely to be less uniform (depending on how many clinicians serve the population.)
  • Off-label drugs could also be subject to predatory price hikes.
  • It is important to evaluate the above considerations when making strategic decisions about your repurposing candidate.

Bringing the strategy together

It is important to evaluate the above considerations when making strategic decisions about your repurposing candidate. The likely opportunities based on each option are summarised in the figure below.

Figure shows four panels detailing the necessary considerations when deciding on a drug candidate (generic or under patent) and the how a drug would be delivered (on or off-label). Bullet points in the generic drug, off-label section read: ‘unlikely to see pharmaceutical involvement’, ‘quick and inexpensive to produce’, ‘low price for drug’, ‘lower evidence; lesser uptake by treating clinicians’. Bullet points in the generic drug, on-label section read: ‘could collaborate with pharmaceutical companies for reformulation’, ‘strong evidence required to secure marketing authorisation’, ‘longer processes, higher costs’ and ‘drug price will be higher’. Bullet points under the patented drug, off-label section read: ‘pharmaceutical companies cannot work off-label’, ‘hard to access the drug for trials’, ‘lower evidence’, ‘harder to reach clinicians’ and ‘drug price high’. Bullet points under the patented drug, on-label section read: ‘pharmaceutical company collaboration likely, with good business model’, ‘strong evidence’ and ‘drug price current value.'’