Day 3: Planning a social media campaign
On day three we were joined by Sue Keogh, founder of the award winning digital marketing agency, Sookio. Sue led us through the topic of running a social media campaign from idea to reality. You can watch the video of her session below, by the end you should have a better understanding of:
- What a campaign actually looks like
- How to define your campaign goals
- How to plan and manage a campaign
- How to measure the impact of a campaign
- How to best target your audience
- The benefits of paid advertising
Resources
You can view the video as a transcript file here