Day 3: Planning a social media campaign

On day three we were joined by Sue Keogh, founder of the award winning digital marketing agency, Sookio. Sue led us through the topic of running a social media campaign from idea to reality. You can watch the video of her session below, by the end you should have a better understanding of:

  • What a campaign actually looks like
  • How to define your campaign goals
  • How to plan and manage a campaign
  • How to measure the impact of a campaign
  • How to best target your audience
  • The benefits of paid advertising



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You can view the video as a transcript file here