Day 2: Crafting your message

On day two we were joined by Andy Milligan, founding partner of the Caffeine Partnership. Andy is a leading international brand and business consultant and therefore he shared his expertise on building a strong brand and message for your patient organisation. Andy gave us an overview of how to identify your core organisational messages and how to tell your organisations story in an engaging and concise way. You can access Andy’s session through the video below, by the end of it you should have a better understanding of:

  • The importance of building a coherent brand
  • Figuring out your organisations key message
  • Communicating your purpose engagingly
  • How to articulate your organisations story
  • The importance of a good elevator pitch


Message matrix– Use this message matrix to hone your elevator pitch and clarify your brand DNA.

You can view the video as a transcript file here