Day 1: Getting to grips with social media
On day one we were joined by Philip Saich, director of Postscript Communications and Jack Stevens, videographer at Cookiecutter Media. Philip and Jack gave us an overview of the main social media platforms and some tips and tricks on how to get the most from them. You can access their talk in the video below and by the end of the video you should have a better understanding of:
- The usership of different social media platforms
- The benefits of using social media for your organisation
- The uses and purposes of different social media platforms
- The do’s and dont’s for each platform
- Good social media etiquette
Canva – Canva ia an easy to use graphic design tool that has the premium version free for nonprofits. You can use canva to create graphics to make your social media more interesting and visually engaging. There are preset templates for different social media platforms and a large range of different fonts, graphics and backgrounds.
Hootsuite – Hootsuite is a social media management platform that allows you to monitor multiple social media streams in the same place. It has easy to view analytics data and allows you to delegate tasks with other users- making it a great option for teams. Hootsuite supports Twitter, Facebook, Google +, LinkedIn and WordPress and you can add other social media networks by applying integrations.
Buffer – Buffer is a content publishing platform which lets you publish and schedule content to social networks. Buffer supports Twitter, Facebook, LinkedIn, Google + and Pinterest.
To view the text file of the video, you can view the transcript here