Corporate fundraising involves building relationships with companies and corporate organisations to access their funds, resources and time to use for your projects and organisational goals. Many companies have Corporate Social Responsibility built in and therefore want to help out charitable causes and organisations.

Video 1: Accessing corporate cash to help your cause

Rick Thompson, CEO at Findacure covers why rare disease organisations should consider looking to corporates for funding and resources and how to go about engaging with corporate funding. By the end of the video you should have a better understanding of:

• The three major routes to acquire corporate funding
• How to identify potential supporters
• What corporate grants and corporate sponsorship are
• Building corporate partnerships

Video 2: Corporate fundraising and sponsorship

Shirlene Badger, Patient Advocacy Manager at Illumina covers the topic of building corporate relationships in more depth. By the end of the video you should have a better understanding of:

• The role of patient advocacy in industry
• The basic principles of building relationships with corporates as a patient group
• The different categories of financial support
• The pragmatics of industry budgets